How we work

Our work is guided by values, principles and two key approaches.


HUD takes a Māori and Iwi Housing and Innovation (MAIHI) and a place-based approach to everything we do. The two approaches complement each other to focus on people and places in Aotearoa New Zealand.

MAIHI approach

Our MAIHI approach means we’re committed to advancing housing and urban development outcomes for Māori, and making sure we’re delivering solutions that are relevant to, and co-delivered by Māori, and that protect the cultural inheritance of tangata whenua.  

Place-based approach

Our place-based approach recognises that every community has their own housing and urban development challenges and opportunities, and that a ‘one size fits all’ approach isn’t right to address them. We use what we know about places to inform how we work with communities, and to determine whether local action or broader changes are needed.  

Our values

Our values shape how we work together. They are:

  • Wānangatia – Curiosity
  • Arohatia – Empathy
  • Kōkiritia – Drive

Our principles

Our principles guide us as an organisation and inform how we think about problems and solutions. This ensures we consistently devote our effort to where it will have the greatest effect.

We think about the long-term

We focus beyond just the immediate issues and short-term solutions.

We think system-wide

We will build evidence and a knowledge base across the system, that informs all our work.

We are people-centred

When we design policies and services, we start with the people who will be affected. Being people-centred also means taking care of those in immediate need.

We are Treaty-anchored

We work to make sure the aspirations of whānau, hapū and iwi are enabled. All our people need the capability and confidence to build effective relationships with Māori and fulfil our obligations as a Treaty partner.

We are whenua-based

We recognise the intergenerational, cultural, spiritual and emotional dimensions of housing and urban development, as well as the economic and social.

Published: September 23, 2021